You will likely have seen the trailer for ‘Taylor Swift: The Eras Tour’ concert film (if not, you can find it here). And such is the demand the musical megastar’s work –– especially from fans, some of whom haven’t been able to attend the sold-out concerts, and others who wish to see (or re-experience) the LA show(s), that presales on the movie have been stratospheric.
In the first 24 hours, the film has earned $26 million in the U.S., with AMC Theaters also selling in Mexico and Canada (via its Regal and Cinemark chains) for a grand total in the first 24 hours alone of $37 million.
This marks a canny move by AMC, which set itself up as the distributor as well as the exhibitor, meaning that it doesn’t have to pay fees to a studio and keeps more of the cash.
Early estimates put the opening weekend projections for the movie at around $70 million, including those presales.
What is the Eras Tour?
The tour, which as the title suggests sees the singer/songwriter performing music from her various career “eras”, has been a massive triumph. The concert was attended by more than three million “Swifties” during the first leg of its U.S. run.
Not only did it shatter all concert sales records, but it also left tens of millions of fans wanting more, either because they attended the concert and wanted to see it again, or after being unable to obtain tickets for the many sold out performances.
While the first leg concluded last month, Taylor Swift has further dates planned for the tour, with the aim to head internationally next year.
“Exorswift” no more
When it was announced that ‘The Eras Tour’ would land on the same day as David Gordon Green’s new horror movie, ‘The Exorcist: Believer’, the internet was quick to spawn the latest portmanteau term in movie world (following “Barbenheimer”) as talk of “Exorswift” began to circulate.
It was hoped that, like ‘Barbie’ and ‘Oppenheimer’, the new combo might prove successful, especially since nervy studios have begun moving their movies later down the release calendar without striking stars to promote them, leading to fewer new releases.
Yet, clearly intimidated by the thought of competing with the incredibly successful recording artist, the demons have made a run for it, as Blumhouse and Universal have decided to shift ‘Believer’ to a week earlier, and that movie will now open on 6th October.
When does ‘The Eras Tour?’ hit theaters?
‘Taylor Swift: The Eras Tour’ will launch in theaters on Friday, October 13th. It’ll have a unique release plan, playing at least four showtimes per day on Thursdays, Fridays, Saturdays, and Sundays in every U.S. AMC Theatre location.
AMC will offer the film in IMAX and Dolby Cinema as well as standard screenings, with fees varying by format and theatre. In anticipation of an expected rush of interest –– A.K.A., a repeat of Ticketmaster’s hectic presale roll-out for the U.S. Eras Tour dates — AMC upgraded its website and ticketing engines to handle more than five times the largest influx of ticket-buying traffic ever experienced by the company. You can purchase tickets here.
In a fun nod to fans, the adult price is $19.89 (before tax), which references ‘1989’, her fifth studio album, released in 2014 and the next to have been re-recorded under the ‘Taylor’s Version’ concept, which sees her reclaiming her back catalogue.