- Taylor Swift bypassed the major studios and reached a partnership with AMC Theaters for her movie, breaking pre-sale records and opening to $96 million
- Taylor Swift bypassed major studios for an unprecedented distribution partnership with AMC Theaters
- Why the ‘Eras Tour’ movie was created
She’s done it again. Taylor Swift’s most recent tour was brimming with Swifties in sold-out stadiums donning armfuls of friendship bracelets and themed costumes. Now, Swifties fills the movie theater seats to see her concert movie ‘Taylor Swift: The Eras Tour,’ resulting in incredible pre-sale and box office numbers.
What Is the ‘Taylor Swift: Eras Tour’ Movie About?
The film, self-produced by Swift herself, gives viewers and fans a cinematic look at her most recent concert of the same name. Filmed over three shows at SoFi Stadium in Inglewood, California, the movie is distributed at AMC Theaters and Cinemark Theaters. The concert depicts the various eras of Swift’s discography over ten acts, with songs like ‘Cruel Summer’, ‘Love Story’, ‘Champaign Problems, and ‘Karma’.
The Eras Tour Movie’s Incredible Pre-Sale
When Taylor Swift took to her Instagram to announce the movie, her diehard fans began prepping to snag tickets during the pre-sale. Due to the overwhelming demand for her concert, many fans were not fortunate enough to score for her show. ‘Taylor Swift: Eras Tour’ gives fans another chance to see Taylor’s show without breaking the bank – where concert tickets cost upward of thousands of dollars.
In less than three hours, the film earned a record-breaking $26 million in presales at AMC Theaters alone, surpassing ‘Spider-Man: No Way Home’s pre-sale record of $16.9 million. The film opened to a staggering $96 million domestically and $128 million worldwide.
‘Taylor Swift: Eras Tour’ opened on October 13 in 3,855 theaters. Swift struck an unprecedented deal with AMC Theaters after bypassing major studios once talks have gone cold. While the artist has partnered with AMC Theaters, the film is not exclusive to AMC. It is also shown in Cinemark and Regal theaters.
Related Article: ‘Taylor Swift: The Eras Tour’ Shattered Presale Records for Distributor AMC Theaters
Why Was The ‘Taylor Swift: Eras Tour’ Movie Created?
Concert tickets are already hard to come by. Fans can sit all day long in the Ticketmaster queue only to be faced with a nosebleed seat with a high ticket price – if they’re lucky enough to get in the queue at all. Third-party resellers listed tickets for upwards of thousands of dollars, sometimes with seats with an obstructed view.
Reportedly, Swift was less concerned about where the movie would be shown but for her fans who weren’t able to afford to go to the concert a chance to see it in the theaters. With tickets priced at $19.89 (Swift’s birth year) for adults and $13.13 (Swift’s favorite number) for seniors and children, it is a much more cost-effective way to see her show. AMC Theater is also selling collectible Eras Tour popcorn buckets for $19.89, collectible drink cups for $9.99, and popcorn bugs for $14.99.
‘Taylor Swift: Eras Tour’ is directed by Sam Wrench and will be playing in theaters for at least four weeks.