Whether you’re in the mood to check out a brand-new release (this week’s ‘Gran Turismo’, say), finally learn what everyone has been talking about with ‘Barbenheimer’ or enjoy a classic on re-release, get ready to celebrate.
National Cinema Day is back, and this year’s event will happen on August 27th.
What is National Cinema Day?
Following the success of last year’s inaugural version, the Cinema Foundation is calling on film fans across the country to gather for a national day to celebrate the magic of the movies on the big screen.
The second annual National Cinema Day celebrates the power of movies to bring us all together, and discounted admissions for all movies at participating U.S. theaters in all formats (including Premium Large Format screens such as IMAX) will be no more than $4.
More than 3,000 locations — with approximately 30,000 available screens — are expected to take part in the one-day event.
The event comes as the summer box office is 16.6% ahead of 2022 but 5.4% below 2019, according to Comscore. Approximately 8.1million moviegoers turned out for last year’s inaugural National Cinema Day and resulted in the highest-attended day of 2022, according to the National Association of Theater Owners.
Here’s what Jackie Brenneman, president of the Cinema Foundation had to say:
“Following the rousing success of the first annual National Cinema Day, we welcome everyone to join us for the communal experience of one of America’s favorite pastimes — moviegoing. We look forward to gathering at the movies and celebrating an exciting slate of new releases and classics, from beloved family favorites and outrageous comedies to thought-provoking dramas and thrilling adventures. There’s something for everyone.”
And here’s enthusiasm from Michael O’Leary, president and CEO of the National Association of Theatre Owners:
“Movies have the power to bring us together to share in the joy, the thrill and the magic of a great story told on the big screen. National Cinema Day is a celebration of movie fandom and of the uniting role that movie theaters play in our communities.”
What movies will be available?
The offer includes all movies on release on Sunday, including new titles such as ‘Golda’ (a biopic starring Helen Mirren), a new sports drama called ‘The Hill’ (starring Dennis Quaid), the current blockbuster champions including ‘Barbie’ and ‘Oppenheimer,’ plus special events such as Disney’s sing-along version of the new ‘The Little Mermaid’ and a fresh re-release of ‘Jurassic Park’.
Where can I find more information?
You can get all the details, including how to get tickets, at the National Cinema Day site or via your favorite movie theater’s site.